By providing access to a closed user group of more than 8.3 Million active travelers, we have shown proven success in room night growth year-over-year for our partner hotels resulting in nearly 1,154,200 room nights booked since inception.
Cumulative Nights Booked
When unoccupied rooms go vacant, it drags down RevPar. When resorts book long-stay rooms, well in advance, thereby reducing the quantity of rooms to sell, it increases RevPar and provides cash flow on underperforming inventory. It “builds the base” upon which other marketing programs can depend. Today Yield Management techniques have resulted in price wars that have depressed a hotel market’s overall RevPar, not just the participating hotel. What can the last 10-20% of occupancy due to EBITDA, with a flow-through rate to bottom line of 60-70%, due for a hotel’s profitability? What is being left on the table, by not filling those final rooms?